Joe began his debut in the manufacturing world at the age of 4. It was at this young age where he got his first taste of what would turn out to be his life’s passion. His father worked for a furniture manufacturer as a fabric cutter. On occasion, he would bring Joe into work with him. After his father had completed his work, Joe was allowed to run up and down the 50 foot long cutting tables.
During his teenage years, he could often be found helping out at his uncle’s upholstery shop doing odd jobs and learning the ropes of the trade. It was there that he learned that, in the right hands, outdated furniture could be reupholstered and made to look new again. As his experience grew, so did the job opportunities. His skill set eventually led him to an opportunity upholstering leather furniture. He was asked to head up product development, which was a rewarding challenge and lead to many opportunities in product development, design, and mass production.
In 2016, Joe bought Zions Furniture and Upholstery from his Uncle Al and he returned to his roots where he first learned the trade. You could say that when it comes to furniture, Joe is a, “jack of all trades.” He can do anything; from fixing up grandma’s old rocker, to building a comfy bed, to designing and building your own personalized furniture. When Joe isn’t building furniture, he enjoys spending time with his wife, Becca, his 5 children and 2 grandchildren, working on his fixer upper, and taking care of his cows.
